Director of the hit NBC Show “Five Towns“, Ed Burns, has released his eighth feature film “Purple Violets” , starring Selma Blair, Ed Burns, Patrick Wilson, and Deborah Messing. What is unusual about this release is that it is being exclusively distributed by iTunes. A small screen debut was not Burns’ intention when it debuted at Tribecca Film Festival this year. Burns’ went on to say in an interview with Josh Horowitz:
“This is the year that art house cinema died,” he says. Referring to the box office disappointments that have been Rendition and Lions for Lambs, Burns continued “If they’re not going to see Reese Witherspoon and Tom Cruise they’re not coming out to see me and Patrick Wilson. The audience isn’t there anymore.”
Read the full article here. It poses the questions: Is Purple Violets the next step in film distribution or the death knell for independent film?